Marketing

Many businesses develop rapidly over time with the view to eventually floating on the stock exchange. The stock market can also be a great way of...

A Limited Company is a company that is run by two or more directors. Limited Companies are set up by two or more individuals with a minimum of two...

Under the law, when you invent a new product you may have to arrange for third party testing. The purpose of the testing is to make sure the...

What is Public Relations? Public Relations is the business of managing communications between a company and its target audience. The idea of public...

Selling a new invention is a specialist activity. Nonetheless, there’s no reason why an inventor shouldn’t become involved in marketing. After all,...

The process of Multi-media advertising can use many different forms of medium in order to advertise a product or series of products for your...

You have been successful with your invention, copyrighted and patented it, started up your own business and now planning to roll out your product for...

What is Product Placement? Produce Placement a form of marketing used by the manufacturers of products who want their products to become well known...

What is Profit & Loss? Profit and Loss is the means by which an accountant – and owner of a company – can keep an accurate account of what money is...

While inventions created for your own or others’ use with no thought of marketing them are a large part of hobbyist culture for an invention to...

Sole Trading is the term used to describe a person working for his or herself without having been incorporated as a limited or unlimited company....

You’ve put together your invention and are happy that the prototype works and is viable as a saleable product so how do you encourage others to share...

How best to describe an Intellectual Property? If you have an idea that you think may be good enough to manufacture or sell to others in order...