Marketing

Master the art of promoting your invention with practical marketing strategies, branding guidance, and audience engagement techniques. Learn how to build awareness and create demand for your product in competitive markets.

Floating Your Company on the Stock Market

Taking your business public on the stock exchange: costs, requirements, and whether it's right for your company.

Limited Company Status

How limited company status protects directors from personal liability if the business fails.

Make Sure Your Invention is Safe

Before selling your invention, you need to know the legal requirements for product safety testing and compliance.

Making The Most of Public Relations To Market Your Invention

Use PR to get your invention in front of the right people and build genuine interest that drives sales.

Marketing Checklist: Will it Sell?

Run through this checklist to make sure your invention is being marketed effectively and has a real shot at selling.

Marketing Your Product Through Multi-Media Advertising

Reach the right customers by matching your product to the right advertising channels like TV, radio, internet and print.

Overseas Trading

Selling your product overseas requires a strong home market, the right local partner, and understanding the real costs involved in shipping and distribution.

Product Placement

How product placement works as a marketing tactic on TV and film, and what rules limit how brands can use it.

Profit and Loss

A profit and loss statement tracks money flowing in and out of your business to show whether you're actually making money.

Researching The Market

Understanding your market's size, customers and competitors helps turn your invention into a product people actually want to buy.

Sole Trading

Sole traders work for themselves as individuals, while limited companies have separate legal status and limited liability for debts.

Visiting Trade Fairs with Your Invention

Show your invention at trade fairs to connect with investors and customers who can help bring your product to market.

What is an Intellectual Property?

Intellectual property protects your ideas, inventions and designs through patents, copyrights and trademarks so others can't steal or copy them.