Marketing
Master the art of promoting your invention with practical marketing strategies, branding guidance, and audience engagement techniques. Learn how to build awareness and create demand for your product in competitive markets.
Floating Your Company on the Stock Market
Many businesses develop rapidly over time with the view to eventually floating on the stock exchange. The stock market can also be a great way of raising fin...
Limited Company Status
A Limited Company is a company that is run by two or more directors. Limited Companies are set up by two or more individuals with a minimum of two directors...
Make Sure Your Invention is Safe
Under the law, when you invent a new product you may have to arrange for third party testing. The purpose of the testing is to make sure the product is safe....
Making The Most of Public Relations To Market Your Invention
What is Public Relations? Public Relations is the business of managing communications between a company and its target audience. The idea of public relations...
Marketing Checklist: Will it Sell?
Selling a new invention is a specialist activity. Nonetheless, there’s no reason why an inventor shouldn’t become involved in marketing. After all, the b...
Marketing Your Product Through Multi-Media Advertising
The process of Multi-media advertising can use many different forms of medium in order to advertise a product or series of products for your company. Multi-m...
Overseas Trading
You have been successful with your invention, copyrighted and patented it, started up your own business and now planning to roll out your product for sale ov...
Product Placement
What is Product Placement? Produce Placement a form of marketing used by the manufacturers of products who want their products to become well known and famil...
Profit and Loss
What is Profit & Loss? Profit and Loss is the means by which an accountant – and owner of a company – can keep an accurate account of what money is comin...
Researching The Market
While inventions created for your own or others’ use with no thought of marketing them are a large part of hobbyist culture for an invention to become a bu...
Sole Trading
Sole Trading is the term used to describe a person working for his or herself without having been incorporated as a limited or unlimited company. The easiest...
Visiting Trade Fairs with Your Invention
You’ve put together your invention and are happy that the prototype works and is viable as a saleable product so how do you encourage others to share both...
What is an Intellectual Property?
How best to describe an Intellectual Property? If you have an idea that you think may be good enough to manufacture or sell to others in order to make a prof...